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The Pure Drive isn't what most people would consider a true player's racquet. It fits better in the 'tweener racquet category, which means it's stiffer, lighter, and more powerful than a traditional player's racquet. It also means the Pure Drive will probably appeal to a broader cross-section of players. The Pure Drive Standard is light enough to generate good racquet head speed, yet still offers above average stability and comfort from the baseline. Included is a Babolat grommet technology called the Woofer System - designed to cushion the impact of the ball on the strings, making for a comfortable feel over a wider impact area.
While the Pure Drive's weight, balance, and swingweight will make it popular with many players as is, it's also a great "platform" racquet for customizing.